Cub Cadet’s 1 millionth XT Enduro Series riding mower hits the market

Cub Cadet’s 1 millionth XT Enduro Series riding mower hits the market




Valley City, Ohio — Sept. 28, 2020 — Cub Cadet®, a leading outdoor power equipment designer and manufacturer, has just produced its 1 millionth XT Enduro Series lawn tractor.

“This is a tremendous milestone for Cub Cadet,” said Trevor Oriold, vice president of product marketing. “We sought to bring an unrivaled lawn tractor experience to the market in an affordable way. With smooth, effortless turning, spring-assisted fingertip deck lift, an intuitive rocker pedal drive, and a spring suspension seat, cutting your lawn and leaving those beautiful stripes is an experience that only owning one can provide.”

Launched in 2015, the XT Enduro Series includes some of the most innovative features in the Cub Cadet Line — including its Electronic Fuel Injection and IntelliPower™ engine technologies that provide exceptionally reliable, powerful and consistent performance.

Today two out of every three consumers have given the XT Enduro Series a five-star rating. The Enduro Series line has maintained market share each year since launching.

The product line is made in Martin, Tenn., and sold through a nationwide network of locally owned dealers, The Home Depot, Tractor Supply Co. and around the world. It has appeared on The Price is Right, Saturday Night Live and The Late Late Show with James Corden.

“The Enduro Series is an overhaul of your typical lawn tractor based directly on feedback we received from riding mower owners,” said Jack Drobny, Senior Product Marketing Manager. “Through those conversations, it quickly became clear that the line needed to get tougher.”

The team borrowed design inspiration from the automotive industry — like the updated steering wheel position and the high-back seats for added comfort. And areas that require routine maintenance — like the oil, fuel and air filters — were designed to be easily accessible.

The line has only improved with age. In 2019, Cub Cadet added an electric unit to the line, combining the best features of gas with the power of battery. A model featuring IntelliPower was added earlier this year. And more innovations are on the horizon as Cub Cadet celebrates its 60th anniversary in 2021.

For more information about the Enduro Series, visit



About Cub Cadet

Established in 1961, Cub Cadet engineers, designs and builds outdoor power equipment using the highest-quality components sourced locally and globally. Through a dedicated and extensive network of dealers and retailers, Cub Cadet delivers a full line of high-performance power equipment and services that covers all aspects of grounds care for professionals and homeowners, including four-wheel-steering zero-turn riders, lap bar zero-turn riders, utility vehicles, lawn and garden tractors, specialty turf products, battery- and gasoline-powered handheld and chore products, snow blowers and more. Based in Valley City, Ohio, Cub Cadet is recognized worldwide for its legacy in engineering excellence and its progressive dedication to thoughtfully designing around the people who depend on Cub Cadet equipment to help unlock the full potential of their outdoor spaces. For more information on all Cub Cadet products, visit


Media Contacts

Cub Cadet                                                                              Exponent PR

Emily Sword                                                                            Sara Erickson

330-558-3513                                                                          612-305-6367